Manage your
Opportunity Portfolio

The Opportunity Readiness Level (ORL) by 10 Ops is a strategic enabler that illuminates the maturity of opportunities, empowering organizations to shape a high-impact opportunity portfolio aligned with long-term growth.

Developed to provide a strategic lens on opportunity development, the ORL highlights the current maturity of each prospect—enabling deeper analysis of its commercial potential and alignment with business goals.

A Structured Path from Idea to Market

The ORL scale is divided into three key phases:

  • Levels 1-3: Ideation & Conceptualization

    Early-stage ideas are shaped, challenged, and refined.

  • Levels 4-6: Proof of Concept Development

    Concepts are validated through pilots, data, and expert input.

  • Levels 7-9: Market Readiness & Pipeline Estimation

    Opportunities are assessed for scalability, risk, and impact—leading to a clear, actionable business case.

Each level incorporates essential elements such as risk-impact analysis, strategic alignment, and data-driven validation, ensuring that only the most promising opportunities move forward.

At 10 Ops, we specialize in sourcing and shaping high-value opportunities. The ORL is a core component of our Opportunity Toolbox, helping businesses unlock their full growth potential with clarity and confidence.

9
Scaling
Targets are set, ownership is clear
8
Commercilization
Commercialization and implementation
7
POC Validation
Proof-of-Concept validated
6
POC Definition
Proof-of-Concept is defined incl. execution plan
5
Risk-Impact-Analysis (RIA)
Select the most promising opportunities following a RIA and allocate resources boldly
4
Validation
Validation at external or internal customer/partner (discovery meeting)
3
Theoretical Validation
Theoretical, internal and evidence-based validation
2
Concept
Opportunity concept and Hypotheses formulated
1
Ideation
Explore and identfy opportunities

The Evil Twin

Challenge Assumptions. Shape the future.

Our 10 Ops disruption drill, known as The Evil Twin, is designed to push boundaries and provoke bold thinking. It challenges leadership teams to question the status quo, uncover hidden vulnerabilities, and explore disruptive opportunities.

Through this strategic simulation, we help organizations:

  • Develop Attack & Defense Strategies

    Compete more effectively by anticipating moves in dynamic markets.

  • Build Resilient Business Models

    Stress-test assumptions and adapt to change through scenario-based planning.

  • Monitor Early-Warning Signals

    Define and track leading indicators to stay ahead of disruption.

  • Navigate Uncertainty with Confidence

    Prepare for a range of potential futures and create your own.

At 10 Ops, we believe that resilience starts with readiness. The Evil Twin equips leaders with the tools to think differently, act decisively, and lead with foresight.

Get in touch to be strategically challenged
Exploit (Core): Find and validate opportunites linked to existing business. Explore (New): Find new opportunities on new segments, industries or through product development. Evil Twin (Challenge): Challenge your organisation and develop attack and defence strategies.